Privacy Policy

Last Updated: September 23, 2026

Alarm New England (“Alarm New England,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you when you visit our website, request information, use our services, or otherwise communicate with us.


1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name
  • Mailing or service address
  • Email address
  • Telephone and mobile telephone numbers
  • Account and customer information
  • Information submitted when requesting a quote or service
  • Appointment and scheduling information
  • Billing and payment-related information
  • Communications you send to us
  • SMS/text messaging consent and opt-in information

We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, pages visited, referring pages, and information collected through cookies and similar technologies.


2. How We Use Your Information

We may use personal information to:

  • Provide, maintain, and support our products and services
  • Respond to inquiries and requests for information
  • Prepare quotes and proposals
  • Schedule and manage installation and service appointments
  • Communicate regarding your alarm, security, monitoring, or related services
  • Provide account, billing, and payment-related communications
  • Provide customer service and technical support
  • Send appointment reminders and service notifications
  • Communicate with you by telephone, email, or SMS when permitted
  • Improve our website, products, services, and customer experience
  • Maintain the security and integrity of our systems and services
  • Comply with applicable legal and regulatory requirements

3. How We Share Information

We may share personal information with service providers and vendors that perform services on our behalf, such as payment processing, information technology, communications, hosting, customer support, and other business operations.

These providers may access personal information only as necessary to provide services on our behalf and are expected to appropriately protect that information.

We may also disclose information when reasonably necessary to:

  • Comply with applicable law, regulation, legal process, court order, or governmental request
  • Protect the rights, property, or safety of Alarm New England, our customers, or others
  • Prevent or investigate fraud, security incidents, or other unlawful activity
  • Facilitate a merger, acquisition, sale, financing, restructuring, or other corporate transaction

SMS Information

SMS consent and mobile phone numbers collected for SMS communication purposes will not be shared with any third party or affiliate for marketing or promotional purposes.


4. SMS/Text Messaging Privacy

Alarm New England may offer SMS/text messaging for communications such as:

  • Appointment and service reminders
  • Scheduling information
  • Technician arrival or service updates
  • Account and billing communications
  • Customer support and follow-up communications
  • Other service-related communications

SMS opt-in information and consent are used to administer Alarm New England’s messaging program and provide the communications to which you have consented.

We may use service providers to facilitate the technical delivery of SMS messages on our behalf. These providers may process information as necessary to provide messaging services but are not permitted to use SMS consent information for their own marketing or promotional purposes.

SMS consent and mobile phone numbers collected for SMS communications will not be shared with third parties or affiliates for marketing or promotional purposes.

Consent to receive SMS messages is not a condition of purchasing goods or services from Alarm New England.

For additional information about our SMS program, including message frequency, message and data rates, and STOP and HELP instructions, please review our SMS Terms & Conditions.


5. SMS Opt-Out and Assistance

You may opt out of Alarm New England SMS communications at any time by replying STOP to a message.

After opting out, you may receive a confirmation that your SMS subscription has been terminated. You will no longer receive SMS messages associated with that messaging program unless you subsequently provide consent to receive them again.

For assistance with SMS messaging:


6. Cookies and Website Technologies

Our website may use cookies and similar technologies to operate the website, understand how visitors use it, improve performance, and support analytics and advertising.

Certain third-party services used on our website may collect information according to their own privacy policies.

You can configure your browser to restrict or disable cookies. Some website functionality may not operate properly if cookies are disabled.


7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no Internet transmission or electronic storage system can be guaranteed to be completely secure.


8. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide our products and services
  • Maintain appropriate business and customer records
  • Satisfy legal or regulatory requirements
  • Resolve disputes
  • Enforce our agreements

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.


9. Your Choices

You may contact us to request updates or corrections to certain personal information we maintain about you.

You may unsubscribe from marketing emails by following the unsubscribe instructions contained in those communications.

You may opt out of SMS communications at any time by replying STOP.

Depending on where you reside, applicable law may provide additional rights regarding your personal information.

For privacy-related requests or questions, contact privacy@alarmnewengland.com.


10. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Alarm New England is not responsible for the privacy practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.


11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, services, technology, or legal requirements.

When changes are made, we will update the “Last Updated” date at the top of this page.


12. Contact Us

If you have questions about this Privacy Policy, our SMS practices, or how Alarm New England handles your personal information, please contact us:

Alarm New England
795 Brook Street
Rocky Hill, CT 06067

Service & Billing: (800) 322-3500

Privacy & SMS: privacy@alarmnewengland.com

Website: alarmnewengland.com

SMS Terms & Conditions: https://alarmnewengland.com/sms-terms/

Contact Information

Opt Out:
privacy@alarmnewengland.com

Sales:
(617) 221-8524

Service/Billing:
(800) 322-3500

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